Recruiting open textbook authors

This post was written by Adrian Stagg, Manager (Open Educational Practice), University of Southern Queensland

For many Australian institutions, open education represents a new opportunity that offers advantages and freedoms for staff but can present challenges of workload, buy-in, value, and even the risk of being seen as ‘the newest higher education fad’. Therefore, librarians advocating for open text adoption and adaptation need to demonstrate the value of open approaches, which means aligning with their academic colleagues’ existing needs. What follows is a list of methods that have yielded positive results by positioning openness as an extension of existing practice.

This approach uses Professor Emeritus Geoff Scott’s ‘Listen, Link, Lead’ maxim; that is:

(i) Listen for the problems and opportunities when working with academic staff. Liaison librarians do this daily and have excellent relationships with Faculty, often based on a ‘problem solver’ reputation.

(ii) Link (where appropriate and relevant) the issue at hand with open education. There are plenty of examples below, and again, part of the daily practice of any liaison work.

(iii) Lead. Be prepared to offer a strategy evidenced by practice examples.

Whilst ‘Listen, Link, Lead’ is core business for most librarians, it’s a handy way to frame discussions.

Linking examples

The examples below might serve as a touchstone for your experiences or as a base for extending practice with potential academic authors.

Textbook design and use

Custom texts: There are many good reasons to create custom texts, from providing a curated selection of the most relevant chapters for students to broadening the disciplinary narrative beyond a single author to providing varying points of view on key concepts. Commercial publishers will provide these texts, but they are often very expensive for students, and the legal frameworks for sharing may restrict the content. The same approach can be used with open textbooks when the licences are compatible. Faculty can select a range of free and open texts and construct a custom text. They also have the freedom to add or revise content that provides introductory or bridging information to create context.

Edition wars: Sometimes, a new edition creates chaos and miscommunication between the lecturer and students. Based on course/unit renewal cycles, transitioning to the new edition may be problematic. This, of course, creates supply issues for students, potential challenges for the campus bookshop, and plenty of opportunities for misunderstanding. Given that open texts remain free and openly accessible, lecturers might consider adopting a text and then slowly updating and contextualising the content over semesters. Then, they can publish the changes at the beginning of the semester and link to the texts via the learning management system.

Online and interactive content: Interactive activity design has been a staple of higher education. Keeping students engaged with study during disruptive events (such as COVID lockdowns) is even more important.

Most universities offer online modes from 2020 onwards, and open texts can support that transition. Lecturers who want to embed existing assets or have expressed interest in tools like H5P could be your next authors. Suggest they use legacy content (appropriately checked for third-party Copyright) with embedded activities as the frame for an open text. For example, they might consider a smaller-scale text that slowly grows each semester.

Access issues

Supply chains: Do you know any lecturers affected by supply chain issues during COVID? Delays on shipments led to student access issues, library closures made accessing texts (as opposed to purchasing them) more difficult, and Australian unemployment levels also exerted financial pressure on students. Textbooks are the only cost a lecturer can directly influence, and online open texts are readily accessible in various formats on the first day of semester.

Access and achievement: Many lecturers will report that enhancing engagement with learning resources is challenging. Whether it is due to cost, hesitancy to purchase, supply chain issues, or even perceived relevance to learning, there are several reasons why students do not engage with set texts. Ask lecturers ‘if we could guarantee access to the text on the first day of semester, would it affect student engagement and achievement?‘ Open texts can be stored locally, redistributed legally, and linked to via the learning management system, providing multiple access points.

Open-book exams: Librarians know that access to electronic texts is predicated on publisher restrictions – how many concurrent users? Does the version in the catalogue include the same features as a private version? How timely are publisher notifications of ‘downtime’ for maintenance and other issues? What is the cost to the library? If you know lecturers who are reluctant to assign an electronic text for these reasons (or have a negative experience), open texts could be a solution. 

Workload

Course renewal cycles: If you are involved in course/unit renewal or program accreditation cycles, this is an opportunity to suggest open texts. If the workload has been allocated to redeveloping the curriculum, existing allowances could be tasked to open education, with support from the Library. Additionally, a newly accredited program might become more attractive to students if they never need to purchase a text – so there is a market differential to consider. Open texts are then aligned with existing processes for setting and developing resources.

‘Scratch-the-itch’: Some lecturers have driving passions in learning and teaching and seek certain freedoms or innovations to support this drive. If you know lecturers like this (often ‘early adopters’ or ‘early followers’), you could align the freedoms of open licencing with their needs.

Collaboration: Reviewing, revising, and/or writing an entire text is daunting. Collaborative authorship can reduce the workload, has an in-built circle of peer reviewers, and (if the co-authors are across different institutions) provide an immediate impact on a large number of students. Authors seeking to demonstrate impact and even engage in research publication arising from their open education work would be well advised to seek out colleagues.

Research

Reputational: Open texts provide seamless access to a lecturer’s work, potentially expanding both reach and attention. Like the dialogue supporting Open Access research, open texts provide greater exposure and potential readership. These texts can be prompted via professional bodies and accrete interest based on access. Additionally, for smaller disciplines, researchers may collaborate (writing a chapter or more each) for a comprehensive national text.

Specialist knowledge: Every university has lecturers involved in specialist research that may have a smaller audience. This can mean publishers are loathed to invest in these texts, usually citing a project’s poor financial return. However, sometimes these lecturers have manuscripts (completed or not) that could be an excellent starting point for an open text.

‘Mind the Gap’: Australian research in open education is neither widespread nor sufficiently diversified for contemporary evidence-based practice examples. Nevertheless, researchers seeking to address aspects of Australian practice may be attracted by the prospect of using their open text work to generate research and reputation.

Students

Authorship opportunities: Learning design already includes the appropriate use of student authoring platforms, online annotation, and other types of resource creation. Identify lecturers who already use these assessments and link the activities to open outcomes. For example, students could co-author an open resource, design ancillary learning resources for a text (such as self-assessment quizzes or case studies), or undertake a structured review of existing content using annotation tools (like Hypothes.is). Open assessment practices may be well-aligned with these existing approaches or offer affordances that current approaches do not. There is also a strong connection between student-authored content and portfolios that support graduate employability.

Conclusion

The thirteen opportunities above rely on creating relationships with Faculty, connecting open education approaches with existing and emerging needs, and then leading an appropriate response. This type of practical advocacy is well within a librarian’s skill set and simply a different arena for current practice.

More opportunities and examples exist beyond this list. Add yours to the ‘Comment’ section below. Collaboration and sharing are cornerstones of librarianship and open education so be generous.